People carry every task. Slow, expensive, error-prone.
stage 2
Copilot
AI assists — people still drive every step.
stage 3
Agentic
Agents do the work. People decide. Everything logged.
▸ Why now
Technology stopped being the differentiator. Operating on it is.
AI made building software cheap — everyone has the same tools now. What separates winners is how deeply AI actually runs the work: the proposals, the approvals, the reconciliations, the reports. Companies carrying legacy systems and manual processes will feel it first. Almost nobody is building companies future-proofed for this. That's the gap we fill.
▸ What we do · three layers
Three layers. Each one feeds the next.
01
Agentic AI services — we map your organisation, then automate it
A supervised workforce of AI agents takes on your repetitive, rule-based work inside your existing systems — nothing migrated, everything logged. Humans decide, agents do.
02
Spin-offs — what works for many becomes a product
When the same solution proves itself across clients, it becomes its own company — with an operating CEO holding real founder equity, and the clients who proved it able to hold a piece.
03
Ventures — co-owned, built on partners' assets
Hardware, infrastructure and licensed businesses, built through JV or acquisition — the asset owner keeps the lead position, and proven global technology gets a real operating partner in the Gulf.
▸ The agents · what we deploy
Named agents, already at work.
These aren't concepts — versions of these agents run in production across our portfolio of companies today. Every new client is a replication, not an experiment: deployed in weeks, tuned to your business.
📋 The Quote Agent
● IN PRODUCTION · REPLICATES PER CLIENT
Reads every past proposal and win/loss, watches live data, and turns an enquiry into priced options the same morning — a human reviews and sends.
💰 The Collections Agent
● IN PRODUCTION · REPLICATES PER CLIENT
Chases every invoice on time, tone-matched per account, reconciles payments — and escalates only the one that truly needs you.
📊 The Reporting Agent
● IN PRODUCTION · REPLICATES PER CLIENT
Reads your systems continuously — month-end answers exist Monday morning, drillable, with the why attached.
📈 The Pricing Engine
● IN PRODUCTION · REPLICATES PER CLIENT
Prices capacity — screens, rooms, slots — from live demand, audience and occupancy, inside human-set floors, every change logged.
🧮 The CAPEX Brain
● IN PRODUCTION · REPLICATES PER CLIENT
Models every site or asset: replace the equipment or innovate around it — a ranked plan that recalculates as prices move.
✅ The Approvals Agent
● IN PRODUCTION · REPLICATES PER CLIENT
Compliance checks, filings and permits — prepared, submitted and tracked, in English and Arabic, with a full audit trail.
The library keeps growing: reconciliation, onboarding, procurement, compliance monitoring, scheduling, inventory, filings, contract reading, escalations — and whatever your operation needs next. We don't sell agents. We take over workflows — if the work is repetitive and rule-based, an agent can own it.
running today across our portfolio of companies · deployed for each client inside their own systems
▸ How we start · for enterprises & government
We start small: three months, one workflow, you judge it.
Month 1
We listen
The teams behind your highest-value workflows. English + Arabic.
Month 1–2
We map
Data + systems, connected in place. Nothing migrated.
Month 2–3
One workflow LIVE
In production, measured against the manual baseline.
After
You judge
Full scope defined together — from evidence, not slides.
Where we come in
Inside the systems you already run — ERP, spreadsheets, messaging — through secure, permissioned access, the way open banking connects apps to accounts. For sensitive work, the AI models run on your own infrastructure: your data never leaves your walls.
How we measure
61
agentic score
Every engagement carries a simple score from 0 to 100 — how much of the work runs agentically. It climbs as agents take on more, and it keeps both sides honest about progress. A measure, not a promise.
▸ Your systems stay · we plug in
No new platform. No migration. Your teams, amplified.
Works inside what you already run
ERP, CRM, spreadsheets, messaging — agents operate inside your existing stack. No new platform for your team to learn, nothing to migrate.
Secure, permissioned, logged
Connections work like open banking: agents see only what they're allowed to see, act only where they're allowed to act — and every action is written down.
Your people get leverage, not replacement
The repetitive work moves to agents; the judgment stays with your team. The practical effect: each person operates at several times their previous capacity — the same team, a different ceiling.
Sovereign by design
Your data never leaves your walls. For sensitive work, the AI models themselves run on your own infrastructure — nothing is sent to outside providers, and every action carries an audit trail. Built to the standards governments and regulated industries hold us to — compliance is the architecture, not an afterthought.
Managed after launch
We monitor the agents, improve how they work, and keep them current — you never manage the technology yourself. It's an operating service, not a software handover.
▸ Why trust us
Because we already run companies this way — across our portfolio.
We don't sell what we haven't lived. Our founders have built inside one of the world's fastest-growing tech ecosystems, advised governments and global enterprises on innovation, and founded companies that run on the exact stack we deploy — from consumer businesses operated end-to-end by AI workforces to engineering firms serving international brands. Across that portfolio, today:
the HoB cockpit · live rotation: overview → agents working → approvals → finance · illustrative
24+
clients served by agents across the portfolio
1,842
tickets resolved
316
builds shipped
99.98%
uptime
▸ The team
Built by operators, not advisors.
Peter Abou Hachem
Founder & CEO
Led growth & strategy at Hub71 — helping Abu Dhabi become a global tech hub and helping government and enterprises innovate. Saw from the inside why startups, funds and venture builders succeed or fail — then built his own company, run almost entirely by an AI workforce.
Karim Makarem
Co-founder · Head of Tech & AI
Founder of an AI engineering company serving enterprise clients across the region; has built and led large technical teams. Owns HoB's agentic platform and its sovereign architecture — models on your infrastructure, data that never leaves.
▸ Who we work with
Three doors. Pick yours.
🏢 Enterprises & government
Run on AI. We map your organisation, automate what pays first, and hand you a cockpit where you watch it work — sovereign, auditable, inside your own walls.
Enter the Gulf with an operator. Joint ventures and soft-landing for proven technology — we bring the local channels, the compliance path and the operating hand your portfolio needs here.
Run one of our spin-offs. Our ventures are born with paying customers and real founder equity for the operator who runs them. If you build fast and own outcomes, talk to us.
An industrial player runs energy-hungry assets around the clock — a heavy electricity bill on sites it already owns. Batteries replace generators. Off-grid solar powers remote locations. An AI ranks every site: upgrade the equipment, or innovate around it. The asset owner keeps the lead — and a cost line becomes a revenue line. That's what a House of Builders venture looks like.
illustrative — ventures are structured per partner
▸ Next step
Someone in your market will run on agents first. Decide if it's you.
The first mover gets the lower costs, the faster answers — and the headline. Every quarter you wait, someone else's agents are learning your market. One conversation tells you what's possible; one quarter proves it in production.
